Social Media
What social media marketing costs, which platform fits your business, and what actually matters.
The price ranges on this page look wide on purpose, because the actual price depends heavily on your project and its scope. They're not estimates, they're based on our real projects and several years of experience.
- Realistic range for professional management is €1,000 to €8,000 a month depending on scope and posting frequency.
- Many hesitate at this price because it's not immediately clear what it pays for. Behind it sits real work month after month: concept, filming, editing, copy and ongoing support. An unusually cheap offer almost always cuts corners right there, often invisible until you see the difference live.
- Managing and running live campaigns we usually charge as a percentage of the ad budget, standard practice in the industry, landing in the low four-figure to five-figure range depending on budget size.
- Producing the ads themselves (filming, camera team, concept, scripts, optionally a UGC creator) we bill separately as a one-time cost per campaign, usually in the low four to slightly five-figure range depending on scope and shoot days.
- For smaller and mid-sized businesses we usually land toward the lower end of these ranges.
- Early movement such as more reach, first comments and growing interaction usually shows up within the first 4 to 6 weeks of consistent posting.
- Real, self-sustaining growth takes several months of consistency. If you stop after a few weeks, you never reach the point where the algorithm starts working for you.
- There are several paths, and the right one depends on your situation: full management by our team with filming, editing, copy and a posting schedule, pure consulting where you supply the material yourself, or training your own staff so your team takes over the work going forward.
- Full management by us has its price because real production work sits behind it. How much stays in-house for you, we work out together, depending on the resources and time you already bring.
- No, not necessarily. Plenty of successful concepts work just as well with employees, customer or patient voices, or pure text and image formats.
- What matters is what's being marketed: a product or a person as a brand. When we build a personal brand on purpose, as with Ralf Buzin for example, a certain amount of camera presence and time investment is part of building a real personal connection with the audience. It's not mandatory in every case though, it always depends on the client, the project and the offer.
- Transparent reporting on business KPIs, not just follower counts, plus a fixed contact who actually knows your business.
- Be wary if you never get real insight into ongoing results, or if agreements only exist verbally instead of in writing. Both make it hard to hold anyone to their word later.
- If your audience is online at all, then yes. That covers practically every industry today.
- What matters isn't the industry, it's whether the content honestly shows who's behind the business. That's exactly what builds the trust classic advertising no longer does.